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Course: Start-up Creation in the Field of Microsystems

expired

Target group: Start-up project leaders. R&D engineers with a project. Technology transfer managers at universities and research institutes. Executives of already established microsystems start-up. Business development managers of companies interested in the microsystems fields. Marketing managers.

What
When Mar 29, 2010
from 08:00 AM to 06:00 PM
Where Edinburgh, UK
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Content

  • Different business models possible in the microsystems fields
  • Methodologies of market analysis and business development
  • Methodologies of market segmentation and market evaluation
  • Positioning of the product in the industrial value chain
  • Intellectual property management specific to microsystems
  • Definition of the access to the markets and customers
  • Rules for the set-up of a business plan
  • Financial evaluation of a microsystems start-up company
  • Negotiation with Venture Capital organisations and industrial partners
  • Analysis of more than ten cases studies coming from the major European and US microsystems start-ups

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